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Dean Perretta is an accomplished International Sports Journalist/Editor/PR for "Magazine of the Year" SEA Award-nominated The HYPE Magazine in Indianapolis, IN and FOX Sports syndicated Route 4 Sports, whilst serving as Senior Sports Editor for Fort Lauderdale-based national publication Nine5Four Magazine, Chief Operating Officer/Executive Producer for Arena Sports Network, Creative Consultant for The Flex Zone and as a contributor for critically acclaimed two-time BEFFTA Award-nominated In-spireLS. Throughout his media career, Perretta's exceptional magazine features and interviews have frequently appeared in publications in the United States, Germany, and United Kingdom.Perretta has made notable guest appearances on New York-based stations OWWR, JG Sports, TC Sports, The Bob Sullivan Show, DC-based network WBAD Sports, FOX Sports affiliated Route 4 Sports Radio, ESPN 99.1 in the Midwest, VAVEL in Chicago, IL, The Shawn Stewart Show in Detroit, MI, PWE (Chicago), Arena Sports Network (Chicago) and The Flex Zone WWE WrestleMania XXXI Special show; Dean Perretta was officially selected as a torch bearer at the London 2012 Olympics.
Q: What was it like being the torch bearer at the London 2012 Olympics? It was undeniably a distinct honor. I was invited as a guest to appear at the Olympic Museum which officially displays all of the original medals throughout the decorated lineage of the Olympic Games dated from 1896 to 2012, alongside a highlighted historic feature of Olympic torches and classic archived footage for invitees to marvel upon. In addition, official representatives and luminaries were present at the prestigious Olympic Museum, and to be selected to proudly bear the Olympic torch is a definitive moment that will remain with me forever. I aim to experience the ultimate splendor of bearing the Olympic torch once again on the road to Rio 2016 Olympics games.
Q: Who was the first professional athlete you interviewed and were you nervous? Rudy Gay was the first-ever professional athlete which I had the opportunity to interview. I covered the NBA House and NBA Footlocker 3X World Tour events internationally, and Rudy (Gay) was the special guest at the NBA Footlocker 3X World Tour event. Was I remotely nervous? Not at all. Was I somewhat overwhelmed? By no stretch of the imagination. Fortunately for me, Rudy (Gay) was very soft-spoken, laid-back and very humble. He undoubtedly remains as one of my favorite athletes in which I have encountered in my career.
Q: Being linked to so many magazines for your sports journalistic skill, how do you keep up with everyone? Firstly, time management and communication is paramount. I do have a very positive professional relationship with all of the brands which I am associated with. Nurturing relationships - whether professional or personal - is something that I deeply subscribe to. There are times when you can lose touch with some people over time, but I guess it goes to show who is meant to be in your life at a particular time. More importantly, contributing for FOX Sports syndicated Route 4 Sports has been nothing short of phenomenal, as Jason (Feirman) is a great individual to work for as he is very creative and honest. Furthermore, working with Jerry Doby and Jameelah "Just Jay" Wilkerson at #1 digital magazine in the world in The HYPE Magazine has certainly taught me a lot in terms of in-print journalism, advertising and marketing. At award-winning In-SpireLS, Sasha Shantel is a positive individual, creative talent and nurturing person to work alongside as she -by default - tends to bring out the best in others, whether as an editor, radio host or simply as a human being. Elsewhere, regarding my association at Nine5 Four Magazine, I was initially introduced to Jason Prince via popular Florida-based Recording Artist Absoloot, who highly recommended my work to Jason (Prince) after Absoloot had read a variety of my articles and featured exclusive interviews. Fast forwarding to the Arena Sports Network affiliation, it has been a blast thus far. To be able to utilize my ability as both an executive (Chief Operating Officer) at Arena Sports Network and as an Executive Producer for flagship show "Snowman In The Morning" hosted by "The Golden Voice of Chicago Sportsland" Brian Snow is a blessing.
Q: How important is social media in building a business brand? It's absolutely essential. To reach brand new demographics, actively promoting your product with regularity on all major social media platforms is a necessity to increase your relevancy, public image, credibility and long-term success with your audience. Audiences jaded perceptions and likes - and dislikes for that matter - often change perennially, which is our mission to investigate into what their specific needs may be at that given moment in time. Once you lose viewership, it is often very difficult to reclaim their loyalty to the brand. Never insult the audience’s intelligence.
Q: What made you link up with The Arena Sports Network, LLC? Initially, I was approached in January 2015, and I was somewhat familiar with Brian Snow's work courtesy of Michael T. Lyle Jr whom I consider a friend. I was invariably sold on the overall vision and scope of what the Arena Sports Network presented and its potential to redefine the landscape of radio with its unique programming. Arena Sports Network has an array of very entertaining shows such as Snowman In The Morning, Five Round MMA, The Flex Zone, Bump And Run, The Bob Sullivan Show, The Mad Sports Scientist Lab, Pod Is War, and is currently innovatively thriving in thinking outside of the box to take the company to new heights. Arena Sports Network CEO Brian Snow has granted a great opportunity, which I am extremely grateful for. Most recently, Arena Sports Network announced a major partnership deal with award-winning In-SpireLS, which will essentially create charity events, radio shows, featured exclusive interviews on the In-SpireLS website and a whole lot more. This is a winning partnership that will continue to grow over time.
Q: What has been your mission with the ASN Brand and the ASN Family of networks? To ultimately gain further visibility, national and international attention, and expansion for Arena Sports Network in consistently evolving and performing at a high level. A territorial mindset can only take a company so far. Arena Sports Network pushes the envelope, hence our social media hashtag #AlwaysKickingReal. Arena Sports Network is operated by the fans, for the fans. We also enable upcoming talent a fine platform to voice their opinions when the major brands wouldn't give them the time of day. We thoroughly respect and engage with the people, as they are our blood supply.
Q: Who is your all-time favorite basketball player and why? Michael Jordan. He transcended the game of basketball with his many accomplishments and universal appeal to such a degree similar to what Hulk Hogan did with sports-entertainment or what Muhammad Ali did with professional boxing. Even to this day, watching Jordan highlights is never tiresome. Jordan carried himself with a class of his own and an elegance which inspired me to want to be like Mike. Magic Johnson would be a distant second, as he also exuded a positive and goal-driven attitude as an athlete. What Magic does beyond basketball throughout communities makes me want to emulate his unique path.
Q: Do you have a favorite female athlete? At present, my favorite female athlete is Ronda Rousey. Ronda (Rousey) shows that women in society certainly have a place in combat sports, whilst singularly breaking down stereotypes and negative perceptions of women who either watch and/or participate in such competition. I absolutely adore Ronda Rousey.
Q: What was the atmosphere of the ASN WrestleMania XXXI Flex Zone Special? It was an incredible experience and atmosphere for The Flex Zone's WWE WrestleMania XXXI Special to air live on Arena Sports Network. It was The Flex Zone's biggest show of the year, and it didn't just live up to expectations...it surpassed them all. "30 Years of WrestleMania" New York Times Bestselling Author Brian Shields, WWE Superstar Santino Marella and Las Vegas-based Professional Sports betting expert Raphael Esparza were phenomenal special guests, as was The Wrestling Wrealm's "The Real" Dwayne Allen, who served as a guest host on the night. The Flex Zone team worked extremely hard on this very event, and there will be an upcoming Floyd "Money" Mayweather Jr. versus Manny Pacquiao special on The Flex Zone prior to their highly awaited bout on May 2. The Flex Zone has indeed gone from strength to strength over time.
Q: What do you think is the difference between digital radio and terrestrial radio? Terrestrial radio is very corporate-driven and often places limitations on a presenter’s true voice and show format to compliment the persona. Presenters who work in such environment are often handed material from a studio Executive Producer, and be expected to recite everything in verbatim, for better or worse. Terrestrial radio also doesn't present its loyal audience with irrefutable honesty that the average listener can either digest or seemingly resonate with. Be that as it may, digital radio essentially enables equally talented creatives to create a firm presence on blog radio, podcasts and independent stations, which can catapult them into a brand of their own. It's all about taking control of your own destiny.
Q: How did you get involved with the popular ASN staple "Snowman in the Morning and what is your mission for that show? Well, I suggested to Arena Sports Network President and "Snowman In The Morning Host" Brian Snow that the show should have special guests appear daily, whilst creating an inimitable style of format by incorporating segments into the show to make "Snowman In The Morning" flow effortlessly throughout. From that point on, Brian (Snow) noticed that my judgment was beneficial to the brand, thus receiving a promotion to Executive Producer/COO.
Q: What goals are next for Dean Perretta? As clichéd as it may sound, I feel as though I am just getting started in regards to where I truly want to be. Creating charity sports events, creating a podcast and developing more inspirational partnership deals are specifically what I aim on achieving. I often don't get time to reflect on the past, as I live for the moment here in the present, whilst thinking about the future.
Dean Perretta Twitter: @DeanPerretta
Dean Perretta Facebook: https://www.facebook.com/profile.php?id=100006374080024
Arena Sports Network Twitter: @ArenaSportsnet
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Arena Sports Network Website: http://arenasportsnet.com/