Vernon Davis: Building His Brand

Vernon Davis raised a few eyebrows recently when he reportedly asked for a new contract recently. In addition to that, he has not reported to any of the voluntary organized team activities (OTAs). The San Francisco 49ers have put together a wide receiver group that will allow them to use more three receiver sets. One has to wonder if Vernon fears that his production may drop off and that will limit his bargaining power when it comes to his next contract. Vernon was asked about this and he simply said that he is building his brand.

What exactly does Davis mean when he says that he is building his brand? He was on ESPN and touched on one way that he is building his brand through a company called Fantex which trades shares of professional athletes.

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